Hi! I’m Suzanne!
I help female entrepreneurs amplify their business growth through my 1:1 coaching & coaching programs. I help you build confidence & momentum with my Uplevel Lab Growth Framework, that gives you enormous clarity & helps you fast-track your business growth.
More about me…
I’m a passionate coach, speaker, writer and dream chaser who is on a mission to help empower women to grow their businesses so they can make more impact on their own lives.
Using my 20+ years as an executive & entrepreneur, I’ve developed a teaching framework that I know works for early-stage entrepreneurs called the Uplevel Lab Growth Framework. This framework helps you get aligned with key foundational building blocks, many which people skip over but are essential to grow a business. Once the foundations are set, it’s time for growth and building out a strategic plan, zeroing in on your superpowers and turning up the volume on your business and your confidence!
My background & my journey
I’m a former advertising executive for 11 years, turned entrepreneur so I understand how you feel. I feel your beautiful energy trying to emerge but understand all too well the resistance, fear and lack of confidence in trusting with needs to come next.
As a family, we threw busy & the hustle on its head when we moved to south-west France to follow a big dream. What followed was life-changing. Little did we know that when we packed up the contents of our house in Melbourne, Australia that our life would never be the same.
I love empowering women so they can make a greater impact on their own lives.
My life credentials
English by marriage
Mum to 3 boys
Is there any wonder why I’m a world traveller & digital nomad?
I left Canada when I was 26 for a 2 month trip. I met the love of my life and returned to live in Australia for 18 years. My boys are Australian and we still own homes in/around Melbourne so will always call Australia home. My family are still in Canada so I get back semi-regularly and Rob’s family are in the UK so we live with passports in our back pockets.
I’m an idea junkie, love starting businesses and helping others build theirs. I also now make time for the things I love like cooking & baking, walking & hiking in nature, having long lunches with family & friends. These are my joyful activities that I make time for.
My husband and I are serial renovators, having completed 4 successfully in Australia and are about to undertake another one in France in 2019. You can see our last home in Home Beautiful here and I love posting on Instagram as our friends & family follow our most recent renovation in France. You too can follow along here!
My professional credentials
As a sales professional, I worked my way up through an advertising agency for 11 years, finishing as Managing Director of Australia, New Zealand & Asia. I helped grow the business with personal responsibility of multi-million dollar revenues and worked on the management team through an acquisition process. I represented our business at a C-level, created and chaired a Women in Leadership group within the parent company (100+ companies), spoke at events & represented the company in PR opportunities.
Finding, growing and closing business has always been my game. As a resourceful and personal professional, I was told that I never appeared to ‘sell’ but guide my clients into making a choice. I was told I was the ‘best closer’ in the business as I was never afraid to ask for the order. My roll-up-the-sleeves mentality helped me enormously when I decided to go out on my own.
As an entrepreneur, I learned the steep curve of wearing many hats when I created a kids retail concept store. Within 2 years, it was named one of the most innovative new retail concepts in Melbourne. With many facets to the business, I quickly learned about bricks & mortar business, e-commerce & online selling, selling events & putting bums on seats for our daily workshops.
I created logos, built websites, planned social media, developed marketing strategy, learned retail processes & systems and the true grit of what it took to run my own business. No task was too small or big. I loved being in control, working on the tools and the tools taught me enormous amounts of what it takes to make it work in tough competitive markets.
‘Doing’ across every area of my business gave me invaluable experience I now use to coach other female entrepreneurs. I have an excellent ability to step back and strategically plan for growth and steer people in the direction they need to go in.
Following our dream of moving to France required that I rethink my business and my career goals. Professionally & personally, I learned that there are ways of doing work more efficiently and being more productive in fewer hours. The belief that one needs to hustle, be constantly busy and work 60+ hours to achieve their goals, is a thing of the past.
As a constant dreamer and big thinker, I now blend 20+ years of entrepreneurial, corporate & life experience with the philosophy of doing less and the importance of finding our joys & passions as the ultimate way to unlock happiness & fulfilment. I now help other women find this balance personally and in their businesses & careers.
Through my courses and coaching, I positively influence women who are over the hustle and want to come back to their true hearts calling.